FULL-SERVICE advertising
Strategy
The road map for the journey
To get where you want to go, you need to know how to get there. Our approach to strategy starts with getting to know your challenges and opportunities, discussing your immediate goals and long-term aspirations—what you're trying to accomplish, where you're headed as an organization, how you want to be perceived—and then we get to work mapping out a plan. We meet you where you are and work with you to develop a strategy that aligns with your needs.
Strategy Capabilities
Creative
THE DEVELOPING, SHAPING, and
packaging of ideas
Everything starts with an idea. Maybe a couple. Across the agency, we come together to develop the next big idea for you. With special attention to detail, we bring that idea to life so it can reach your audience. Creativity is not one-size-fits-all, and neither is our approach. We know creativity can come from anywhere, and the right idea can make an impact.
Our creative department brings a wealth of experiences—from both inside and outside the marketing industry—and a variety of skills to our work. Informed by strategy and tailored to you, we strive to break through the noise and resonate your message with your audience.
Creative Capabilities
Advertising Campaigns
Logo & Brand Identity
Digital & Social Content
3D Rendering
Web/UX Design
Print & Collateral
Copywriting
Photography
Video
Moving pictures make impact
From the silver screen to the small screen and to screens that fit in your hand, we use video to tell your story and place it where audiences will see it. With everything from long-form, educational videos to 15-second video ads, our in-house video department enables CVR to tell your story from start to finish across a variety of platforms. We’ve interviewed politicians, CEOs, and real people in their element at work or play. We’ve put the spotlight on local and international brands that make a difference. And we’ve created curated campaigns that have driven clicks, sales, and awareness.
We take an idea and turn it into a script, an interview outline, a storyboard, and a final product. From preproduction planning to full-scale production, editing, coloring, animation, and audio, our video team capabilities scale to your needs.
video Capabilities
media
Making sure people hear the tree that falls in the forest
We believe in meeting people where they are—clients, coworkers, and customers. That’s what drives our approach to media. Our team digs in to find out where your specific audience is spending their time and strategically places the right message in the right place. From broadcast to streaming to niche periodicals and podcasts, we develop a media strategy that gets seen, gets heard, and gets a reaction.
media Capabilities
Integrated Campaign Planning
Media Buying & Execution
Performance Analytics & Attribution Reporting
Public Relations & Social Media
PUBLIC RELATIONS: BE HEARD, BE TRUSTED, AND SHAPE PERCEPTION
Who are you talking to? Who is talking about you? What conversations are happening in real time, and where does your brand need to show up?
That’s where our public relations team thrives. We build and execute strategies across media relations, executive visibility and thought leadership, crisis communications and issues management, while also supporting public affairs efforts that engage key stakeholders, navigate complex environments and strengthen your position within the communities and industries you serve.
PR Capabilities
social media: DON’T JUST POST....PARTICIPATE
Social moves fast. We help your brand keep up and stand out through smart content planning, influencer and creator partnerships, community engagement, audience growth and paid social support — all designed to help you show up (and standout) on your audiences feed/algorithm/thread/FYP.
We also help brands listen before they have to react. Through social listening and monitoring, we track online conversations, audience sentiment, and emerging issues so you can understand what’s being said, spot what’s gaining momentum, and get ahead of potential problems before they become bigger ones.
SOCIAL Capabilities
"strategic partner"
“Their strategic thinking has helped us clarify our message and effectively reach high-priority audiences, even in a complex and rapidly evolving landscape. Their creativity has brought our vision to life in ways that are both impactful and culturally relevant. They’ve been true partners.”
- United Way of Indiana