Igniting Indy’s Passion For Hockey
Indy Fuel Creates New Brand, Mascot & Marketing Presence
About Indy Fuel
The Indy Fuel are a Indianapolis minor league ice hockey team in the East Coast Hockey League (ECHL). They are affiliated with the Rockford IceHogs in the developmental American Hockey League (AHL) along with the Chicago Blackhawks in the National Hockey League (NHL). Since their first season in 2014–2015, the Fuel play home games at Indiana Farmers Coliseum at the Indiana State Fairgrounds.
Situation
There’s no question that Indianapolis is a sports fan’s dream – from racing to football to soccer, there’s something for everyone to enjoy, all year round. CVR is proud to play an integral part making Indy’s newest team a success on and off the ice.
Solution
Long before Indy’s new professional hockey team hit the ice, CVR was at work designing the logo and jerseys, building a new website, holding press events, creating the mascot, and executing a social media plan. After a stellar first season, the Indy Fuel has taken to the Indiana Farmers Coliseum ice for year two in the ECHL (clad in uniforms designed by CVR). Building on the success of last season, CVR is helping the Fuel reach their year-two goals with new advertising that emphasizes season ticket packages and sponsorship opportunities.
Outcome
Our work helped earn the team the distinction of #1 in the ECHL in Facebook followers – 45,000 before a game had even been played! – and #2 in Twitter followers.