We’re All Citizens
Reliability & Service with Citizens Energy Group
About Citizens Energy Group
For more than 100 years, Citizens Energy Group has provided safe, reliable utilities to more than 800,000 people and thousands of businesses throughout the Indianapolis area. While maintaining and continually improving utility operation, Citizens invests in and gives back to the community where employees and customers live, work and play.
Situation
Utilities and Community
In addition to operating the city’s natural gas, water, wastewater and thermal energy services, Citizens is deeply committed to serving the community through a variety of initiatives. From large scale infrastructure initiatives like the Dig Indy Tunnel, to their annual Sharing the Dream service project honoring the legacy of Dr. Martin Luther King, Jr., to employee volunteerism, Citizens wanted to share how they invest in community where customers and employees live, work and play.
Solution
Sharing Citizens’ Story
For several years, CVR has worked closely with Citizens, refining and crafting consistent, research-based messaging. The two most important distinctions have been Citizen’s dedication to safe, reliable utility services and commitment to community. CVR helped Citizens develop videos that showcase their utility work through virtual tours and create a “Community Spotlight” series to explore Citizens’ community engagement initiatives. To reach a broader audience, CVR developed annual campaigns that are featured across multiple platforms including TV, radio, outdoor and social media. At the heart of every Citizens message is the tagline, “We’re all citizens.”
Outcome
Invested in Indy
As Indy’s local utility provider, Citizens Energy Group is dedicated to the customers and community they serve. As their partner, CVR sees the value they bring to Indy and are happy to help them tell their story.