CIO Expands Business
Orthopedic Center Increases Patients in New Markets
About Central Indiana Orthopedics
The professionals at Central Indiana Orthopedics (CIO) are the leaders in providing expert, compassionate orthopedic care. CIO spans central Indiana with locations in Anderson, Elwood, Fishers, Marion, Muncie, and Winchester.
Situation
CIO Plans to Expand Business to New Markets
Central Indiana Orthopedics (CIO), a long-standing independent orthopedic practice in Indiana, wanted agency assistance in rebranding and sustaining its business in legacy markets. It also needed help building business in expansion markets, especially Fishers, Indiana, where more established practices already had a foothold.
Solution
Refine Brand Presence Across All Markets
CVR recognized CIO’s brand messages were scattered and lacked focused positioning. CVR created a new brand platform focusing CIO on its core competencies of extraordinary patient care, state-of-the-art surgical techniques and full spectrum of orthopedic services. New creative was generated and distributed through both traditional and digital media in its core geographies. A robust social media strategy overlaid the effort, giving CIO its first organized marketing presence across all its markets. CVR also designed and oversaw creation of a new website.
Outcome
Overall Patient Volume Drastically Increases
As a result of the campaign, walk-in patients are increasing at the Fishers location, providing CIO more patient volume overall.