This year’s Pinnacle Awards was an incredible night of celebrations! The PRSA Pinnacle Awards celebrate the most creative and innovative work from our friends and colleagues across Central Indiana. At the CVR table, we celebrated being recognized among our peers, who continually challenge and inspire us to produce the best of the best. We celebrated our amazing clients who allow us to be innovative, creative and who see the big picture from a new perspective. We celebrated each other – a team of talent that works together to create amazing work. And we celebrated these projects that won three Pinnacle Awards and one Award of Honor:
Social Media Category: CVR was recognized for its social media campaign, partnering with @igersindy, on behalf of its client Citizens Energy Group. The InstaMeets were designed to leverage Instagram and aggregate content from local social influencers to educate and inform the public of two significant infrastructure improvements projects Citizens has underway to provide cleaner water and better neighborhoods: the DigIndy Project and Perry K. Steam Plant. Combined, the social media events resulted in a potential collective reach of nearly 500,000 on Instagram.
Media Relations Category: CVR was recognized for its media relations work on behalf of the Indianapolis Monumental Marathon to announce its new multi-year title sponsorship from CNO Financial Group. The media relations campaign resulted in a circulation reach of 5,708,409 and a publicity value of nearly $200,000.
Printed Collateral Category: CVR was recognized for creating new, refined, high-quality materials on behalf of the Columbia Club. The collateral materials were designed to increase membership by creatively showcasing the political, professional and social diversity of the Club.
Electronic and Digital Communications Category: CVR was recognized for creating an interactive and digital campaign on behalf of the Indiana Golf Foundation. The campaign resulted in greater awareness of the organization, with a total reach of more than 200,000 on Facebook and an 18 percent increase in donations from the previous year.