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When the first shut down arrived in March of this year, I was not sure what would happen to our…
Survey indicates Hoosiers are very concerned about seeking healthcare, signaling a slow recovery for industry hit hard by COVID-19. (INDIANAPOLIS, IN)…
3 Ways to Increase Social ROI Creating a well-executed social media strategy that generates an exceptional return on investment (ROI)…
Sports Management During and After the COVID-19 Pandemic: How to prepare for the new future of sports Over 100 people gathered…
May 1st is celebrated as May Day in many European Cities. It marks the change of seasons and the welcoming…
Imagine this: you’ve been working for months to make your next fundraiser a complete success. You have all the vendors…
“It’s our choices, Harry, that show what we truly are, far more than our abilities.” -Albus Dumbledore, Harry Potter and…
With the challenges facing the world right now, we all find ourselves unsure of what to do or how to…
We are all facing new decisions during this unprecedented crisis. How do you know if you are making the right ones?…
We are living in unprecedented times that challenge even the basic assumptions about how the world operates and how we…
The firm that designed the Pagoda at the Indianapolis Motor Speedway, the Eiteljorg Museum, IUPUI’s Natatorium and other iconic sites…
Now is the perfect time to dust off the cobwebs and update your LinkedIn profile. Whether you are using the…
Meet Megan! She’s one of our digital engagement strategists – the one who bleeds black and gold, loves craft beers,…
We build brands by sharing our clients’ stories, making sure those stories get seen and developing their message. Along the…
Meet Meg! She’s one of our senior writers and among the funniest people in the office. Her wit and quick…
We celebrated #givingtuesday 2018 by offering one local nonprofit a chance to win free social media services from CVR. It’s…
If I were a social media or content manager for a healthcare organization, I would focus on patient comeback stories,…
A hot topic in Indianapolis is employment. But not just employment rates and wages. It’s that with more baby boomers…
From chat bots and voice assistance to privacy and micro-networks, 2018 was a big year in the digital and social…
The New Year is almost here and you know what that means…. It’s time to find a quiet space, turn…
Pricing. Outside of the $49 heart and lung scans, hospital networks can rarely be transparent about costs. And they know…
CVR’s branding team has been busy forging new and refined positionings, conducting market research, identifying new service names and ultimately…
I am thrilled to announce the promotion of five employees and the addition of two account services employees and one…
At CVR, we don’t just build brands that matter, we give back to brands that matter. Last year, we participated…
CVR is all aboard and moving full steam ahead with one of our newest client projects! Earlier this month, we…
Studies show that for the past 17 months, Indianapolis residents have left their homes less, kept their pajamas on longer…
October 5 is National Manufacturing Day, a day designated to celebrate modern manufacturers who engineer and develop innovative products and…
I recently attended the IAA Commercial Vehicle tradeshow in Hannover, Germany, to see the latest trends in transportation, logistics and…
The leaves are falling, the temperatures dropping and Starbucks’ PSLs (pumpkin spice lattes) line our desks (and empty our bank…
With our agency’s expanding roster of national and international clients as well as the growth we’ve experienced over the last…
This year’s 500 Festival slogan is short and sweet: Indianapolis defines May. You would have to be living under a…
We’ve been in this business for awhile now, over a century, in fact, so you can imagine we’ve learned a…
We are thrilled to announce a strategic partnership with Found Search Marketing (FoundSM), a national search marketing agency based in…
We’ve gone green here at CVR today. Not the eco-friendly kind of green (our printer works so hard I actually…
Our company philosophy is “Building Brands that Matter” – but on #GivingTuesday, we’re changing it to “Giving to Brands that…
Amazon finally has a retail rival, but it is not here in the U.S. It is called Alibaba and it…
This summer’s been blazing by for everyone it seems, and that is no exception for all of us here at…
Last year, CVR had the privilege of rebranding the organization that operates the Indianapolis Monumental Marathon to what is now…
Following several months of planning, hard work and drive, CVR celebrated its own “victory lap” after delivering a winning campaign…
At CVR, we build brands that matter – it’s not only our philosophy, it’s what guides our work. We are…
Green. Recyclable. Environmentally Friendly…or Safe…or Conscious. As marketers, there are many adjectives we use to support our sustainability message. In…
CVR is helping local government become a lot more accessible for 940,000 residents and 75,000 businesses that call Indianapolis or…
This year’s Pinnacle Awards was an incredible night of celebrations! The PRSA Pinnacle Awards celebrate the most creative and innovative…
When one of our clients has an event or trade show, we know that a large part of their audience…
CVR staffers have supported hunger relief efforts by volunteering at Gleaners, supporting Indy Hunger Network (IHN) initiatives, and working at…
It has been a long time coming, but better transit is pulling into Indianapolis. About a decade ago, our agency…
In 2015 Matthew Tully, contributor to the Indianapolis Star, authored an opinion piece with the headline, “Indiana’s drug crisis begs…
When The School of Physical Education and Tourism (PETM) at IUPUI first approached us about helping them celebrate their 150th…
Consumers today know when they are being sold and it’s often a turnoff. According to a 2016 Food Revolution Study, 94…
At CVR, we are thrilled for the opportunity to partner with one of the newest additions to our AMIN Worldwide…
My wife and I recently purchased a home, and so when we saw that the Indianapolis Home Show was taking…
Well, here we are again; the day after watching another amazing Super Bowl game that ultimately resulted in the timeless,…
February 2017, just in time to let our resolutions lapse … that is, if we made resolutions. Personally, I don’t.…
2016 was quite a year on many fronts. For CVR, it was a great year. We had many account wins…
For over 106 years, CVR has been invested in Indiana and committed to supporting the growth of our fine home…
Last week, nearly 60% of Marion County voters cast their ballots in favor of expanded mass transit. It was an…
Not long after getting the assignment for rebranding the CNO Financial Indianapolis Monumental Marathon, someone got the bright idea that…
The last year and a half have been building toward this moment. From humble mumblings to unleashed raw emotion to…
CVR is proud to belong to the Indy Chamber, and to count the region’s largest business organization as a client…
Late September is one of my favorite times of the year for a lot of reasons, but the one that…
My name is Margaret. My Aunt is Mary Margaret. My Great-Grandma was Margaret Mary Latchford. My skin is pale and…
“Are You Ready For Some Football?” We’ve seen this MNF anthem take hold as a preseason theme for football in…
T’was the Great Bard who wrote in As You Like It, “All the world’s a stage.” Well, for 11 days,…
As a media buyer, I’m intrigued by ratings, viewers and more. Summer TV used to be an oxymoron. Ratings were…
There are probably a lot of ways to crack the IBJ Fast 25 list, but at CVR, we did it…
Last night the work of five CVR employees was on display when the Bigger Picture Show took place at the…
In 2010, I designed what would be my first Bigger Picture Show poster. I was still a design student at…
CVR was honored with four ADDY® Awards at the 2016 Indianapolis ADDY® Awards Competition earlier this month, including two Gold,…
For a lot of fans across the nation, unless your team is on the field, the Super Bowl is basically…
CVR is blessed to work with two of the Indianapolis community’s premier nonprofits: Gleaners Food Bank and the United Way…
A new year has begun and, just like the last few years, 2016 is likely to bring about rapid change…
Holiday Peanuts reference: check. Now I can move on with my blog. Or can I? *SIGH *… nope, no I…
CVR announces strategic changes and accomplishments, including the launch of its new website, new hires, and being named agency of…
The new CVR website went live this week. There was polite golf applause, a final search for typos, and an…
I have a brother who works for a record label in Nashville. His job has given me a front-row seat…
I realized I wanted a career in media, when during my first job interview, I was asked what TV shows…
Many people call Indiana a “fly-over” state. If you ask the average New Yorker or European, they ask you where…
Back in the day, before “Cougar” was totally absent from his name, John Mellencamp penned a song called, You’ve Got…
Well, we did not get it. The NFL picked the other “apolis.” It was a great effort by the bid…
As the oldest advertising and public relations agency in Indianapolis, we have been part of many civic initiatives that have…
“For he had learned some of the things that every man must find out for himself…through error and through trial…through…
Google has slowly been rolling out a tabbed feature for Gmail – ostensibly to help users prioritize their more important…
Advertising Marketing International Network (AMIN). It was fascinating to understand that the fundamentals of communication are so universal but that…
As a marketer in a tight economy, we’re often faced with needing to be even more frugal with clients’ ever-stretched…
Admit it. You feel like you have to hate Nickelback. You’re scared that if you say, “I think Nickelback is…
A few months ago, a little mobile app known as Vine launched, and then shortly thereafter, Twitter bought it, and…
We talk about low hanging fruit in a lot of different contexts. It’s what we, in both personal and professional…
This is the age of screens. No longer can you think of the digital landscape as desktops and laptops with…
The new year is well underway, and with it comes many predictions for what dishes, ingredients, taste profiles and restaurant…
Every new product goes through a predictable cycle that starts with a small group of people who try new ideas…
I am pleased to announce that CVR is starting the year off strong with several new clients. The National Collegiate…
CVR recently surveyed holiday shoppers, and found that the majority – 73 percent – will steer clear of the mall…
“Excuse me. May I have your attention, please? Hello, Hello, can you hear me? Is this on?” You may not…
Many people in the United States think of Indiana as a ‘fly over state’. A place to which they pay…
Should you buy or should you rent? This is a debated topic in many different areas of our lives. I…
As consumer media habits have continued to evolve, one thing is apparent: Our appetite for consuming video isn’t going to…
When most people think of advertising and marketing, even sales, rarely if ever does training come to mind. But training…
With over twenty years of print production experience, we’ve seen a lot of exciting changes in the world of commercial…
With the increasing popularity of mobile devices, it is no wonder that mobile strategy has risen to the surface of…
Global Industry Analysts, Inc. recently put out a report that the world’s garden products market will exceed US $256 billion…
There is a lot of noise being aimed in a consumer’s direction. In any given day, we are exposed to…
When someone asks you about your company, do you have a clear, succinct message about what your company does or…
Buzzwords. Marketing is full of them – realignment, digital integration, benchmarking, brand loyalty, brand identity, tipping point, social engagement to…
In my last post, I wrote about three simple steps for getting started with SEO. This week, I thought I’d…
Stoic. Cool under pressure. Honest. This is the Abe we’ve come to know. Now, attempts to rejuvenate the 16th president…
Search engine optimization is mystifying, challenging, and rewarding. And for any business with a website, it’s also essential. SEO agencies…
There used to be a day when our mailbox or our voicemail box would pile up with unsolicited marketing messages…
Is including social media an afterthought when planning for your trade show? In a world filled with hundreds of millions…
I’ll admit it. I love cake. Sheet cake, cupcakes, layer cakes, cake that’s dyed Cookie Monster blue for my niece’s…
Have you ever stopped to think about just how different your media usage is now compared to two years ago,…
By now, you’ve probably heard of Pinterest, the new-ish social media darling that recently surpassed 10 million unique monthly users.…
If you have ever been to Augusta National, you know what I am talking about. There is no other sports…
I have a teenage daughter who is starting the college search. Our mailbox has been flooded with mailings from colleges…
As the American economy sputters again, many companies are reducing spending and protecting cash flow. They are delaying large capital…
Have you seen the new Miracle Whip commercial that asks “which side are you on – do you love it…