The Do’s and Don’ts of Social Media for 2024

December 20, 2023

Put Your Best Foot Forward in the New Year

2023 is coming to an end, and with that comes a time to reflect. While many of us will commit to cookie-cutter New Year’s resolutions such as exercising more, catching more Zs and eating healthier, why not step outside the box and also make social media resolutions.

Every year, social media is growing and evolving. New platforms are introduced (welcome, Threads!), OG players are rebranding (Twitter, who?), and new products and features are rolled out (we’re looking at you Billie – aka Kendall Jenner’s AI chatbot who lives in your Instagram DMs). While we’d like to leave face-enhancement filters behind in 2023, there are quite a few best practices that will be important to keep in mind as we head into 2024.

Put your best social media foot forward in 2024 by following these three Dos and three Don’ts:

Do Use User Generated Content

Do Use Data to Inform Decisions

Do Leverage Content Creation Tools

Don’t Ignore Social Media Specs

Don’t Ignore Comments

Don’t Post on Every Platform Just to Be Present

Let 2024 be the year you grow your social media followers faster than Jimmy Johns can deliver a sandwich, you get so savvy with your social media posts that Jimmy Fallon writes you thank-you notes, and you create content so snackable, Jimmy Buffett would have called his song Cheeseburger in Social Media Paradise.

Interested in learning more about our social team’s advice for optimizing your social media performance in the new year? Contact CVR!