With over twenty years of print production experience, we’ve seen a lot of exciting changes in the world of commercial printing and graphics communications. Computer-to-Plate (CTP) systems have made a huge impact in traditional offset printing, providing better printing plates capable of amazing image quality. Chemistry-free plating systems on press add a great environmental benefit as well. Technology has led to major improvements in the areas of digital printing and copying — using faster, more precise RIPS and producing higher resolution output in shorter periods of time. Exciting stuff!
With that being said, take a look at the advantages of each printing method:
Advantages of Digital
Lower cost per unit for shorter runs
Faster turn-around times
Variable Data printing so each page can be unique
Instant Proofing, since each proof IS a print
Less waste
Advantages of Offset
Lower cost per unit for longer runs (Unit cost goes down as print quantity goes up)
Better Quality with higher image resolution
More paper options (Most digital devices require special papers and smooth finishes)
Pantone Spot Color and Metallic Ink options
Once you’ve weighed all your options, it comes down to the needs and requirements of each unique project. Digital is clearly the best option for small runs needed in a hurry, as long as you don’t need special papers or spot colors. If you have time, need a bunch, and have special corporate colors to match, you can’t beat traditional offset.
The good news is, while the choice is clearly yours, you don’t have to figure it out alone. Contact CVR and I will be happy to help you choose the best solution for your project, while meeting your budget and timeline.
