How to Look at Link Value in Search Engine Optimization

May 20, 2022

In search engine optimization (SEO), link juice refers to the value or authority that is passed from one webpage to another through hyperlinks. Link juice is a common SEO term used in the marketing industry and here at CVR we feel like link juice sounds gross. So we prefer to call it link value. When one webpage links to another, it passes authority to the linked page, which can improve the linked page's search engine ranking. So a link points value to a website aka link value.

So that begs an important question: how many backlinks does Google think point to your website? While we can never possibly know the exact amount of backlinks Google has indexed, there are several common ways to gauge the amount of backlinks that point to a website.

Once you have a list of backlinks pointing to your site, you can also assess the quality and relevance of those links to gauge their value. Backlinks from high-authority, relevant websites are generally more valuable than those from low-authority, unrelated sites. Backlinks from top-level domains (TLDs) such as .gov, .edu and .org are highly-valued links, since they are typically trustworthy sources.

In addition to these tools, it's important to remember that link building should be a strategic and ongoing process that involves creating high-quality content and building relationships with other websites in your industry. The quantity and quality of backlinks to your site can have a significant impact on your search engine ranking, so it's important to prioritize link building as part of your overall SEO strategy.