Brands Today—The Reason for Being

November 25, 2018

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CVR’s branding team has been busy forging new and refined positionings, conducting market research, identifying new service names and ultimately executing exciting creative solutions to bring these brands to life. For those of us who love this stuff, life is good.

And our work has evolved mightily, from brand identity development and campaigns to engaging audiences culturally, evidenced primarily by the numerous Employer Branding requests we’ve undertaken this year alone. Our role as branders is not only to shape market position to grow share, but also to move people to join ranks.

Others have adeptly characterized Employer Branding as not so much what you do, but how you do it. It’s one’s reason for being, one’s affinity, one’s value system.

No question a strong Employer Brand overlaps with an organization’s traditional brand platform, but perhaps more true today than ever is its ability to shape a more impactful proof point to potential buyers—customers, shareholders, vendors and employees.