CVR Recognized for Advertising and Integrated Marketing Campaigns
Indianapolis - CVR, an integrated communications company dedicated to Building Brands That Matter™, is proud to announce that it has earned two Gold MarCom Awards for outstanding work in marketing and advertising. The MarCom Awards recognize industry-leading achievement by creative professionals involved in the concept, direction, design and production of marketing and communications programs.
First, the company was recognized in the advertising campaign category for its work on the Indianapolis International Airport’s “People People” campaign, designed to recruit employees that fit the airport’s culture of friendliness, teamwork and commitment to customer service. The campaign earned more than 5.5 million impressions to job seekers through digital advertising tactics.
CVR earned a second award in the integrated marketing campaign category for its partnership with LIFT Academy, a pilot training program owned by Republic Airways. The objective of the student recruitment campaign was to increase prospective student applications with the goal of creating a larger pilot pool to address the international pilot shortage. Through its strategic approach to the multi-channel marketing campaign, CVR drove a 500% increase in applications, or more than 1,500 applications per month.
“Receiving this recognition from one of the largest and most respected creative competitions in our industry is extremely gratifying for our talented team at CVR,” said Kevin Flynn, President, CVR. “We’re honored to partner with IND and LIFT Academy, two regional leaders in aviation, to build campaigns that will support their continued growth.”
Visit CVRindy.com to learn more about the company’s award-winning work with LIFT Academy.
CVR, formerly known as Caldwell Van Riper Inc., is an integrated communications company dedicated to Building Brands That Matter™.
Founded in 1910, CVR helps clients build their brands by providing insight, enacting strategy and developing award-winning creative. The company takes an interdisciplinary approach to partnering with clients in manufacturing and logistics, home and building, and retail and consumer goods markets. CVR is headquartered in downtown Indianapolis serving local, national and global clients with 45 full-time staff members.