A Few Words About Video Strategy

May 03, 2024

Video has become one of the most powerful tools in your marketing toolbelt. According to Hubspot “72% of consumers would rather watch a video about a product than read about it.” Better yet, OptinMonster reports, “89% of people say watching a video has convinced them to buy a product or service.”

So, should you be prioritizing video content development to support your marketing strategies? Yes, but a video does not a strategy make. Smart marketers take a step back to create a video marketing strategy before calling “action.”

Unlike other communication tools that may only be effective in one segment of the sales funnel, video is a tactic that can succeed in all segments from awareness and consideration to conversion and loyalty. A cohesive video strategy guides customers through their journey, can increase the speed to conversion and often creates brand-loyal, repeat customers.

The first key is to develop content that hits targets where they are in the funnel, rather than repurposing the same content across the board. Secondly, marketers must focus on the desired action and the metrics available to measure that success. What better way to explain this than a short video?

Successful creative is born from strong insights. To build an effective video funnel strategy, you need to dig into what you know about your customers to uncover actionable information at each stage. We do it by leveraging experts across the agency from account leaders, to social media strategists to creatives and media analysts.

About CVR Video:

CVR’s award-winning in-house video team features experienced videographers, editors, animators and creative directors paired with best-in-class technology, equipment and our very own studio. From brand videos and customer testimonials to product animations and detailed how-to explainers, we’re ready to bring your video strategy to life.

Find out more information on CVR’s video and animation capabilities here.