Making Soybeans Social

The Glass Barn at the Indiana State Fairgrounds is an educational destination specializing in modern farming practices. The Indiana Soybean Alliance wanted to drive high attendance numbers to educate as many visitors as possible during the Indiana State Fair.

CVR created State Fair signage, social media and ads to drive visitors to the Glass Barn and developed activities for visitors to engage in at the Barn. Social media and the interactive, educational game “BeanGo” have remained key components for the Glass Barn’s success.

Of those that visited the Glass Barn during the most recent State Fair, 99% indicated that they would recommend a visit to others.