When one of our clients has an event or trade show, we know that a large part of their audience…

By: Eric Gray

When The School of Physical Education and Tourism (PETM) at IUPUI first approached us about helping them celebrate their 150th…

By: Kelly Young

A new year has begun and, just like the last few years, 2016 is likely to bring about rapid change…

By: Kevin Flynn

Well, we did not get it. The NFL picked the other “apolis.” It was a great effort by the bid…

By: Kevin Flynn

As a marketer in a tight economy, we’re often faced with needing to be even more frugal with clients’ ever-stretched…

By: Kathy Malmloff

A few months ago, a little mobile app known as Vine launched, and then shortly thereafter, Twitter bought it, and…

By: CVR

We talk about low hanging fruit in a lot of different contexts. It’s what we, in both personal and professional…

By: Mary Moore

CVR recently surveyed holiday shoppers, and found that the majority – 73 percent – will steer clear of the mall…

By: Kevin Flynn

There is a lot of noise being aimed in a consumer’s direction.  In any given day, we are exposed to…

By: Mary Moore

Is including social media an afterthought when planning for your trade show? In a world filled with hundreds of millions…

By: Kevin Flynn

By now, you’ve probably heard of Pinterest, the new-ish social media darling that recently surpassed 10 million unique monthly users.…

By: CVR

If you have ever been to Augusta National, you know what I am talking about. There is no other sports…

By: Kevin Flynn