Musings

CVR's Fall Bucket List Image

CVR's Fall Bucket List

September 21, 2018

The leaves are falling, the temperatures dropping and Starbucks’ PSLs (pumpkin spice lattes) line our desks (and empty our bank…

“This Is Indy. This Is May.”

May 25, 2018

This year’s 500 Festival slogan is short and sweet: Indianapolis defines May. You would have to be living under a…

CVR Go Bragh!

March 17, 2018

We’ve gone green here at CVR today. Not the eco-friendly kind of green (our printer works so hard I actually…

Telling Your Sustainability Story Image

Telling Your Sustainability Story

April 21, 2017

Green. Recyclable. Environmentally Friendly…or Safe…or Conscious. As marketers, there are many adjectives we use to support our sustainability message. In…

Don’t Let Your Resolutions Become Stale Image

Don’t Let Your Resolutions Become Stale

January 30, 2017

February 2017, just in time to let our resolutions lapse … that is, if we made resolutions.  Personally, I don’t.…

You say “’Merica,” I say “’Murica.” Image

You say “’Merica,” I say “’Murica.”

November 08, 2016

The last year and a half have been building toward this moment. From humble mumblings to unleashed raw emotion to…