Media

Who Is Really Watching? Image

Who Is Really Watching?

September 27, 2016

Late September is one of my favorite times of the year for a lot of reasons, but the one that…

A Media Buyer’s Take on Summer TV Image

A Media Buyer’s Take on Summer TV

August 17, 2016

As a media buyer, I’m intrigued by ratings, viewers and more. Summer TV used to be an oxymoron. Ratings were…

Trends to Look For in 2016 Image

Trends to Look For in 2016

January 13, 2016

A new year has begun and, just like the last few years, 2016 is likely to bring about rapid change…

Golden Age of TV Image

Golden Age of TV

September 06, 2015

I realized I wanted a career in media, when during my first job interview, I was asked what TV shows…

Indiana at the Center of the Universe Image

Indiana at the Center of the Universe

December 03, 2014

Many people call Indiana a “fly-over” state. If you ask the average New Yorker or European, they ask you where…

Who's watching who? Image

Who's watching who?

July 31, 2012

As consumer media habits have continued to evolve, one thing is apparent: Our appetite for consuming video isn’t going to…