You have the darts, but what’s the bullseye?
Our team knows the tactics needed, from traditional media placement to the latest digital channels, along with analytics and insights to identify and hit your target. Working together we’ll recommend the most effective ways to connect to your audience.
Strategic Media Planning
From household-addressable digital to global placements, we craft plans that help you reach your marketing objectives, using traditional research tools along with cutting-edge services delivering AI-fueled predictive modeling to maximize ROI. We build brands that matter - no matter the media.
Taking a holistic view of the customer journey helps us determine the tactics that work best for your messaging. With more than half of all media budgets invested in digital media, we constantly test and learn, utilizing the latest tactics to optimize your media investment across search, social, display, digital out of home, shopper media, and streaming audio and video, across both programmatic and publisher-direct methods.
Digital media continues to rapidly evolve, but traditional media provides audience scale and reach that some brands need to stand out. Television, radio, print, and out home media exposure still represent a significant portion of daily media usage. This time can be used to create awareness, drive traffic to physical locations and websites, reinforce brand loyalty, and convert customers. Media plans combining large-reach exposure through traditional media combined with addressable digital tactics have proven highly impactful for our clients.
Analytics & Insights
Data without actionable insights is meaningless. Our media team crafts data visualization dashboards, distilling campaign data into actionable insights in order to deliver media optimizations across both messaging and tactics to maximize engagement, generate conversions, and deliver maximum ROI on advertising spend.
Our work illustrates how we take media analytics to the next level, driving awareness, creating traffic, reinforcing brand loyalty and converting customers.
Higher Education Advertising
IU Kelley School of Business
Attracted potential graduate students through storytelling. See the case study >