Customer Journey Mapping

Today, more than 70% of buyers do their own research online before contacting a company or brand. Understanding this journey helps you develop the right communication, depending on where they are in the sales funnel. We help evaluate your customer segments, conduct research to gain insight into their perceptions and pain points and then visualize this in a customer journey map so you can optimize your brand’s customer experience.

Brand Positioning

Customers seek brands that have a purpose. We help you crystalize your brand’s vision, mission and values and develop a position that sets you apart from the competition. Once we understand the “why,” we can help craft your brand personality, voice and tone.

CVR consistently goes above and beyond to develop robust, strategic campaigns that elevate Allison brand recognition and value, ensuring our brand remains relevant and differentiated.

- Branden Harbin, Executive Director, Global Marketing, Allison Transmission

Brand Audit Score

Using a multi-discipline team, we evaluate and score all internal and external brand communications on seven criteria that quickly uncover where there is room for improvement in your brand story and its execution.

Strategic Planning

No client has enough budget to accomplish everything. Our process helps clients prioritize customer messaging and brand objectives to get the highest return on their marketing investment. We focus on strategies that will effectively get the right message in front of the right customer at the right time.

Our Work

Our experience in marketing strategy covers local, regional, national and international campaigns, from brand strategy to marketing execution. With data-driven results in B2B and B2C campaigns, CVR has the processes, technology and innovative solutions your brand needs to drive revenue.