At CVR we deliver the goods from all sides, firing on all cylinders. Creative? For sure. Marketing? More like SMARTketing. Advertising? You heard right. Digital? Sure...how many screens? Social? #Yup. Public Relations? Of course, but we’ll have to check with our PR division for an official statement. Our full-service and cross-disciplinary team works together to develop solutions that get results for our clients.
The fundamentals of advertising haven’t changed much since our founding over a century ago: Tell a meaningful story that will motivate customers to action. The channels have certainly changed since then, but regardless of the medium, CVR knows how to make an impact through storytelling.
Whether you’re new to the market or have been around for a long time, CVR knows how to develop the right positioning and communication strategy to help your brand grow. From customer segmentation to logo and collateral design, we create compelling, creative identities for our clients.
With the rise of smartphone and tablet usage comes a growing need for brands to be accessible anywhere, anytime. All the more reason for strategic digital thinking, groundbreaking creative, and ongoing optimization based on customer insights. Whether you need a brand-new website or a creative redesign, CVR does it all. Want to give your customers an app too? From games to sales modules to multi-language tools for trade shows, if you need an app for that, you need CVR.
With journalists now getting their news from Twitter, the value of a press release isn’t what it used to be. And with the 24-hour news cycle, sometimes you need an expert to help with crisis communications at a moment’s notice. Whether you need a press event, public outreach, or just 140 characters to make a big announcement, the CVR PR team has the expertise to get you noticed in the right way.
Google has changed the way people search for products and services…so we’ve changed the way we message to them. Three-letter acronyms like PPC, CTR, and CPM might be indecipherable to many, but not to CVR: our digital marketing experts know the right channels and letters to use to effectively reach your target audience.
Social media is, well…social. It’s about connecting with people on a personal level, and creating relevant content that they want to share with those around them. Whether through tweets, ‘grams, blogs, status updates, or video clips, let CVR get you noticed, and get more friends.
The right strategy starts with the right insights. Before any other work is done, CVR conducts in-depth research to understand the emotional and rational needs that drive customer behavior. We constantly and methodically analyze data to optimize our campaigns while in market, and then wrap-up with results-focused insights and recommendations.