Build-A-Bear Workshop is more than just a store where furry friends are chosen, stuffed, dressed and fluffed. It’s an experience: as families make a new friend together, imaginations run wild, childhood delights are (re)discovered, and lasting memories are made. To make sure that the magical experience doesn’t end when you leave the store, CVR has been extending imaginative play through mobile and digital.
We started with the “Merry Mission” app, which includes games, songs, and a retelling of the age-old story of Santa’s elves (who get by with a little help from their reindeer friends). In the first six weeks, “Merry Mission” had more than a quarter of a million active users, with the majority playing the games multiple times a day. The app will relaunch this holiday with new game play elements, songs, and other surprises.
CVR also helped Build-A-Bear put the music-focused Honey Girls on the main stage with the “Honey Girls Studio” app for iOS and Android. And we’re re-envisioning part of the Build-A-Bear website to showcase the ways that Build-A-Bear brings a little more heart to life.
Our partnership with Build-A-Bear is based on creating a fun, exciting interactive experience that lasts long after you’ve brought your furry friend home. At CVR, we like to make work fun – and with clients like Build-A-Bear, that’s easy to do.