With over twenty years of print production experience, we’ve seen a lot of exciting changes in the world of commercial printing and graphics communications. Computer-to-Plate (CTP) systems have made a huge impact in traditional offset printing, providing better printing plates capable of amazing image quality. Chemistry-free plating systems on press add a great environmental benefit as well. Technology has led to major improvements in the areas of digital printing and copying — using faster, more precise RIPS and producing higher resolution output in shorter periods of time. Exciting stuff! With that being said, take a look at the advantages of each printing method: Advantages of Digital

• Lower cost per unit for shorter runs
• Faster turn-around times
• Variable Data printing so each page can be unique
• Instant Proofing, since each proof IS a print
• Less waste

Advantages of Offset

• Lower cost per unit for longer runs (Unit cost goes down as print quantity goes up)
• Better Quality with higher image resolution
• More paper options (Most digital devices require special papers and smooth finishes)
• Pantone Spot Color and Metallic Ink options

Once you’ve weighed all your options, it comes down to the needs and requirements of each unique project. Digital is clearly the best option for small runs needed in a hurry, as long as you don’t need special papers or spot colors. If you have time, need a bunch, and have special corporate colors to match, you can’t beat traditional offset. The good news is, while the choice is clearly yours, you don’t have to figure it out alone. Contact CVR and I will be happy to help you choose the best solution for your project, while meeting your budget and timeline.