"I’m sure this was a really great pep talk, but you’ve been cutting in and out the entire time so I’m just going to hang up."

Meg McLane, Overheard at CVR

Who We Are

CVR or Caldwell VanRiper. Whatever you call us, you know us as a full-service agency in the heart of Indiana that delivers the ideas that move people to action, sell product and change perceptions. And we’ve been doing it for more than a century. Funny how when you do things right, you get to keep doing them. So if you want to know what we’ve been up to and why, you’re in the right place.


Clients trust us with their most valuable resources. Their products. Their messaging. Their customers. Their money. And we don’t take it lightly. We are charged with developing the advertising, logos, marketing and communications that do more than generate business – they create an emotional connection that truly builds a brand.

Allison Transmission
Arlington Roe
Australian Gold
Browning Day
Bryant Heating & Cooling Systems
Build-A-Bear Workshop
Central Indiana Orthopedics
Citizens Energy Group
City of Indianapolis
Columbia Club
Fairbanks Employer Services
Firestone Building Products
Forum Credit Union
GLICK Philanthropies
Greenspire Health
Harney & Sons Master Tea Blenders
Hope Academy
IAC Athletic Club Foundation
Indiana Corn Marketing Council
Indiana Farmers Mutual Insurance
Indiana Recovery Council
Indiana Soybean Alliance
Indianapolis Airport Authority
Indianapolis Monumental Marathon
Indy Chamber
Indy Fuel
Indy Hunger Network
IU Kelley School of Business
Ivy Tech Community College
Ivy Tech Foundation
Johnson Grossnickle and Associates
LIFT Academy
Location Services
National Bank of Indianapolis
Oak Street Funding
ONI Risk
People for Urban Progress – PUP
Republic Airways
Ryan Fireprotection
Sanders Fine Chocolatiers
Society of St. Vincent de Paul
The Hemp Division
United Way of Central Indiana
Wabash National