Igniting Indy’s Passion for Hockey
Although the speculation began months ago, it’s only just been announced that pro hockey is indeed returning to Indianapolis. Indy Fuel – the newest team added to the ECHL’s roster – enlisted CVR to design the team’s identity (logo, colors, uniforms), coordinate a press event to announce the team and develop the team’s digital presence. CVR has lots of sports marketing experience and was excited to play a role in maintaining Indianapolis as the sports capital of the world.
We worked with Indy Fuel to design a logo that fans would love and want to sport on jerseys, hats, and more, and then got to work on planning a press event worthy of a pro sports team. In addition, we built a website where fans could reserve season tickets and learn more about the team and league, and began a social media campaign designed to reach sports enthusiasts in Indianapolis and beyond. The official announcement and unveiling of the logo were a success: every local news outlet attended, the team’s owners gave exclusive interviews, and Indy Fuel earned thousands of Facebook likes and Twitter followers in just one day.
There’s no question that Indianapolis is a sports fan’s dream – from racing to football to soccer, there’s something for everyone to enjoy, all year round. We’re proud to play an integral part in welcoming