Think like a customer. Outsmart the competition.

Ask "What would I like to know if I were the customer?" "What would be useful to me?" "How would I like to be approached?" What you’ll discover are more enviable advertising, more engaging public relations and more effective digital marketing. Courtesy of Caldwell VanRiper.

Latest Posts

We Lost. Now What?

We Lost. Now What?

23 May 2014
Well, we didn’t get it. The NFL picked the other “apolis.” It...

Are #Hashtags the New QR Codes?

Are #Hashtags the New QR Codes?

06 May 2014
It wasn’t such a time long ago that marketers were racing to add QR...

Latest Tweets

FacebooktwitterlinkedINGoogle PlusYou TubeVimeo